{"id":6589,"date":"2025-01-20T11:37:44","date_gmt":"2025-01-20T09:37:44","guid":{"rendered":"https:\/\/irdarbnicas.lv\/?post_type=product&#038;p=6589"},"modified":"2025-08-05T13:01:04","modified_gmt":"2025-08-05T10:01:04","slug":"digitalas-reklamas-meistariba","status":"publish","type":"product","link":"https:\/\/irdarbnicas.lv\/en\/notikums\/digitalas-reklamas-meistariba\/","title":{"rendered":"Digit\u0101l\u0101s rekl\u0101mas meistar\u012bba"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>K\u0101 izveidot rekl\u0101mas kampa\u0146as, kas patie\u0161\u0101m p\u0101rv\u0113r\u0161 skat\u012bjumus pirkumos. Strat\u0113\u0123ijas, k\u013c\u016bdas un pan\u0101kumu formula.<\/p>\n","protected":false},"featured_media":6025,"template":"","meta":{"_jet_sm_ready_style":"","_jet_sm_style":"","_jet_sm_controls_values":"","_jet_sm_fonts_collection":"","_jet_sm_fonts_links":"","ir__nometne":"","mazajiem__jauniesiem":"","datums_":1748476800,"datums__end":0,"date_fancy":"29\/05","laiks":"14:00","laiks_lidz":"17:00","vieta":"Tie\u0161saiste","price-info":"120","subtitle":"Semin\u0101rs ar L\u012bvu Bleideli","apraksts":"<p>K\u0101 izveidot rekl\u0101mas kampa\u0146as, kas patie\u0161\u0101m p\u0101rv\u0113r\u0161 skat\u012bjumus pirkumos.<br \/>\n\u0160aj\u0101 semin\u0101r\u0101 m\u0113s dal\u012bsimies ar praktisk\u0101m un uz datiem balst\u012bt\u0101m strat\u0113\u0123ij\u0101m digit\u0101lajai rekl\u0101mai, kas piem\u0113rotas gan B2B, gan B2C sektoram.<br \/>\nKo apskat\u012bsim?<\/p>\n<ul>\n<li><strong>Veiksm\u012bgas rekl\u0101mas kampa\u0146as strukt\u016bra:<\/strong> k\u0101 izveidot kampa\u0146u, kas sasniedz rezult\u0101tus.<\/li>\n<li><strong>Kan\u0101lu un auditoriju izv\u0113le:<\/strong> k\u0101 efekt\u012bvi izv\u0113l\u0113ties piem\u0113rot\u0101kos kan\u0101lus un prec\u012bzi noteikt m\u0113r\u0137auditoriju.<\/li>\n<li><strong>Rado\u0161uma noz\u012bme:<\/strong> k\u0101 rad\u012bt saturu, kas piesaista un iedvesmo darb\u012bbai.<\/li>\n<li><strong>Bie\u017e\u0101k pie\u013caut\u0101s k\u013c\u016bdas:<\/strong> ko izvair\u012bties dar\u012bt rekl\u0101mas pl\u0101no\u0161an\u0101 un realiz\u0113\u0161an\u0101.<\/li>\n<li><strong>Case study:<\/strong> detaliz\u0113ts ieskats re\u0101los rekl\u0101mas piem\u0113ros un to sasniegtajos rezult\u0101tos.<\/li>\n<li><strong>ROAS palielin\u0101\u0161ana:<\/strong> praktiski piem\u0113ri, k\u0101 uzlabot rekl\u0101mu atdevi un maksimiz\u0113t ien\u0101kumus.<\/li>\n<li><strong>Rekl\u0101mas izvieto\u0161anas platformu att\u012bst\u012bba:<\/strong> k\u0101 main\u0101s platformu algoritmi, lietot\u0101ju pieredze (UX) un k\u0101 tie ietekm\u0113 rekl\u0101mu redzam\u012bbu un efektivit\u0101ti.<\/li>\n<\/ul>\n<p>Semin\u0101rs b\u016bs noder\u012bgs ikvienam, kur\u0161 v\u0113las pacelt savas rekl\u0101mas kampa\u0146as n\u0101kamaj\u0101 l\u012bmen\u012b \u2013 no ies\u0101c\u0113jiem l\u012bdz pieredz\u0113ju\u0161iem speci\u0101listiem.<\/p>\n<p>Semin\u0101ru vad\u012bs <strong>L\u012bva Bleidele<\/strong>, pieredz\u0113jusi digit\u0101l\u0101 strat\u0113\u0123e ar vair\u0101k nek\u0101 11 gadu pieredzi, pal\u012bdz\u0113jusi vair\u0101k nek\u0101 100 viet\u0113jiem un glob\u0101liem z\u012bmoliem veidot veiksm\u012bgas digit\u0101l\u0101s kampa\u0146as. Pa\u0161laik L\u012bva darbojas k\u0101 neatkar\u012bga e-komercijas strat\u0113\u0123e, kas sadarbojas ar z\u012bmoliem un rekl\u0101mas a\u0123ent\u016br\u0101m Latvij\u0101 un \u0101rpus t\u0101s, izstr\u0101d\u0101jot inovat\u012bvas e-komercijas strat\u0113\u0123ijas, kur\u0101s tiek integr\u0113ti m\u0101ksl\u012bg\u0101 intelekta risin\u0101jumi un dati.<br \/>\nL\u012bva ir ar\u012b pasniedz\u0113ja Latvijas Universit\u0101t\u0113 un <em>startup<\/em> mentore, daloties sav\u0101s zin\u0101\u0161an\u0101s un pal\u012bdzot uz\u0146\u0113mumiem att\u012bst\u012bt digit\u0101l\u0101s strat\u0113\u0123ijas, kas piel\u0101gojas main\u012bgajiem klientu paradumiem un tehnolo\u0123iju att\u012bst\u012bbai.<\/p>\n<div><strong>Dal\u012bbas maksa<\/strong> \u2013 120 EUR (ar ietvertu PVN). Piesakoties ab\u0101m lektores darbn\u012bc\u0101m, sa\u0146emsiet apjoma atlaidi.<br \/>\nJa esat \u017eurn\u0101la \u201cIR Nauda\u201d gada abonents, izmantojiet savu 20 % atlaides KUPONU, kas jums nos\u016bt\u012bts e-past\u0101.<br \/>\nPiesakieties abon\u0113t \u0161eit:\u00a0<a href=\"https:\/\/ir.lv\/abonesana\" target=\"_blank\" rel=\"noopener\">https:\/\/ir.lv\/abonesana<\/a>.<br \/>\nAtlaides nesumm\u0113jas. Visas cenas nor\u0101d\u012btas ar PVN.<\/div>\n<div>\n<p>Ja v\u0113laties pieteikt vair\u0101kus dal\u012bbniekus no viena uz\u0146\u0113muma vai jums rodas jaut\u0101jumi, sazinieties ar mums:\u00a0<em>notikumi@ir.lv<\/em>, 29447030<\/p>\n<\/div>\n<div><\/div>\n<p><strong>IR darbn\u012bcas<\/strong>: apm\u0101c\u012bbas, darbn\u012bcas, semin\u0101ri un kursi. Visu l\u012bme\u0146u vad\u012bt\u0101ju apm\u0101c\u012bbas. Digit\u0101l\u0101s prasmes, digit\u0101lais m\u0101rketings, m\u0101ksl\u012bgais intelekts, m\u0101ksl\u012bg\u0101 intelekta r\u012bki. Person\u0101la vad\u012bba, finan\u0161u prat\u012bba, sabiedrisk\u0101s attiec\u012bbas, lieti\u0161\u0137\u0101 sarakste un citas t\u0113mas tiem, kam r\u016bp pa\u0161att\u012bst\u012bba.<br \/>\nAktu\u0101lo semin\u0101ru un darbn\u012bcu pied\u0101v\u0101jumu skatieties\u00a0<a href=\"http:\/\/irdarbnicas.lv\/\" target=\"_blank\" rel=\"noopener\">irdarbnicas.lv<\/a>\u00a0kalend\u0101r\u0101.<\/p>\n","zoom":""},"product_brand":[],"product_cat":[128,48,50],"product_tag":[],"class_list":{"0":"post-6589","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-liva-bleidele","7":"product_cat-darbnicas-2","8":"product_cat-notikumi-2","10":"first","11":"outofstock","12":"taxable","13":"shipping-taxable","14":"purchasable","15":"product-type-variable"},"_links":{"self":[{"href":"https:\/\/irdarbnicas.lv\/en\/wp-json\/wp\/v2\/product\/6589","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/irdarbnicas.lv\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/irdarbnicas.lv\/en\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/irdarbnicas.lv\/en\/wp-json\/wp\/v2\/media\/6025"}],"wp:attachment":[{"href":"https:\/\/irdarbnicas.lv\/en\/wp-json\/wp\/v2\/media?parent=6589"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/irdarbnicas.lv\/en\/wp-json\/wp\/v2\/product_brand?post=6589"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/irdarbnicas.lv\/en\/wp-json\/wp\/v2\/product_cat?post=6589"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/irdarbnicas.lv\/en\/wp-json\/wp\/v2\/product_tag?post=6589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}