{"id":6592,"date":"2025-01-20T11:38:12","date_gmt":"2025-01-20T09:38:12","guid":{"rendered":"https:\/\/irdarbnicas.lv\/?post_type=product&#038;p=6592"},"modified":"2025-08-05T13:01:19","modified_gmt":"2025-08-05T10:01:19","slug":"e-komercijas-strategija-2025","status":"publish","type":"product","link":"https:\/\/irdarbnicas.lv\/en\/notikums\/e-komercijas-strategija-2025\/","title":{"rendered":"E-komercijas strat\u0113\u0123ija 2025."},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>E-komercijas paradumu transform\u0101cija 2025.: rekl\u0101mas strat\u0113\u0123ijas un auditorijas piesaistes taktikas.<\/p>\n","protected":false},"featured_media":6025,"template":"","meta":{"_jet_sm_ready_style":"","_jet_sm_style":"","_jet_sm_controls_values":"","_jet_sm_fonts_collection":"","_jet_sm_fonts_links":"","ir__nometne":"","mazajiem__jauniesiem":"","datums_":1749168000,"datums__end":0,"date_fancy":"06\/06","laiks":"14:00","laiks_lidz":"17:00","vieta":"Tie\u0161saiste","price-info":"120","subtitle":"Semin\u0101rs ar L\u012bvu Bleideli","apraksts":"<p>E-komercijas paradumu transform\u0101cija 2025.: rekl\u0101mas strat\u0113\u0123ijas un auditorijas piesaistes taktikas.<\/p>\n<p>Digit\u0101l\u0101s platformas un lietot\u0101ju paradumi 2025. gad\u0101 piedz\u012bvo b\u016btiskas izmai\u0146as, kas ietekm\u0113 gan klientu piesaistes strat\u0113\u0123ijas, gan rekl\u0101mas efektivit\u0101ti. M\u0101ksl\u012bgais intelekts, piem\u0113ram, <em>ChatGPT<\/em>, un soci\u0101lo mediju algoritmi, k\u0101 <em>TikTok<\/em>, p\u0101rdefin\u0113 veidus, k\u0101 lietot\u0101ji mekl\u0113 un pat\u0113r\u0113 inform\u0101ciju, pie\u0146em pirkumu l\u0113mumus un mijiedarbojas ar z\u012bmoliem. \u0160is semin\u0101rs pal\u012bdz\u0113s saprast, k\u0101 efekt\u012bvi izmantot aktu\u0101l\u0101s digit\u0101l\u0101s platformas, izprast main\u012bgos lietot\u0101ju paradumus un optimiz\u0113t rekl\u0101mas strat\u0113\u0123ijas.<\/p>\n<p>Ko apskat\u012bsim?<\/p>\n<ul>\n<li><strong>\u00a0Aktu\u0101l\u0101s digit\u0101l\u0101s platformas 2025. gad\u0101:\u00a0<\/strong><em>TikTok, Instagram, YouTube, Google<\/em> un citas platformas, kas domin\u0113 lietot\u0101ju uzman\u012bbas piesaist\u0113.<\/li>\n<li><strong>Lietot\u0101ju pl\u016bsma un paradumu mai\u0146a:<\/strong> k\u0101 lietot\u0101ji p\u0101rvietojas starp platform\u0101m un pie\u0146em l\u0113mumus, balstoties uz personaliz\u0113tiem algoritmiem.<\/li>\n<li><strong><em>Customer Journey 2025<\/em>:<\/strong>\u00a0K\u0101 main\u0101s pirc\u0113ju ce\u013c\u0161, un k\u0101 m\u0101ksl\u012bgais intelekts un soci\u0101lo t\u012bklu algoritmi to ietekm\u0113.<\/li>\n<li><strong>Rekl\u0101mas kan\u0101lu loma pirc\u0113ju ce\u013c\u0101:<\/strong>\u00a0Kuras platformas un strat\u0113\u0123ijas vislab\u0101k darbojas da\u017e\u0101dos klientu piesaistes posmos..<\/li>\n<li><strong>Praktiskie r\u012bki auditorijas piesaistei:<\/strong>\u00a0No m\u0101ksl\u012bg\u0101 intelekta l\u012bdz datu anal\u012bzei \u2013 k\u0101 izmantot tehnolo\u0123ijas, lai piesaist\u012btu un notur\u0113tu pirc\u0113jus.<\/li>\n<li><strong>Rekl\u0101mas strat\u0113\u0123ijas:<\/strong>\u00a0K\u0101 piel\u0101got savu pieeju, lai sasniegtu klientus katr\u0101 vi\u0146u ce\u013ca posm\u0101, s\u0101kot no p\u0113t\u012b\u0161anas l\u012bdz pirkumam.<\/li>\n<li><strong>Rekl\u0101mas izvieto\u0161anas optimiz\u0101cija:<\/strong>\u00a0K\u0101 piel\u0101got savas kampa\u0146as da\u017e\u0101d\u0101m platform\u0101m un izmantot jaun\u0101kos algoritmus, lai sasniegtu pla\u0161\u0101ku un iesaist\u012bt\u0101ku auditoriju.<\/li>\n<\/ul>\n<p>Semin\u0101ru vad\u012bs <strong>L\u012bva Bleidele<\/strong>, pieredz\u0113jusi digit\u0101l\u0101 strat\u0113\u0123e ar vair\u0101k nek\u0101 11 gadu pieredzi, pal\u012bdz\u0113jusi vair\u0101k nek\u0101 100 viet\u0113jiem un glob\u0101liem z\u012bmoliem veidot veiksm\u012bgas digit\u0101l\u0101s kampa\u0146as. Pa\u0161laik L\u012bva darbojas k\u0101 neatkar\u012bga e-komercijas strat\u0113\u0123e, kas sadarbojas ar z\u012bmoliem un rekl\u0101mas a\u0123ent\u016br\u0101m Latvij\u0101 un \u0101rpus t\u0101s, izstr\u0101d\u0101jot inovat\u012bvas e-komercijas strat\u0113\u0123ijas, kur\u0101s tiek integr\u0113ti m\u0101ksl\u012bg\u0101 intelekta risin\u0101jumi un dati.<br \/>\nL\u012bva ir ar\u012b pasniedz\u0113ja Latvijas Universit\u0101t\u0113 un <em>startup<\/em> mentore, daloties sav\u0101s zin\u0101\u0161an\u0101s un pal\u012bdzot uz\u0146\u0113mumiem att\u012bst\u012bt digit\u0101l\u0101s strat\u0113\u0123ijas, kas piel\u0101gojas main\u012bgajiem klientu paradumiem un tehnolo\u0123iju att\u012bst\u012bbai.<\/p>\n<div><strong>Dal\u012bbas maksa<\/strong> \u2013 120 EUR (ar ietvertu PVN). Piesakoties ab\u0101m lektores darbn\u012bc\u0101m, sa\u0146emsiet apjoma atlaidi.<br \/>\nJa esat \u017eurn\u0101la \u201cIR Nauda\u201d gada abonents, izmantojiet savu 20 % atlaides KUPONU, kas jums nos\u016bt\u012bts e-past\u0101.<br \/>\nPiesakieties abon\u0113t \u0161eit:\u00a0<a href=\"https:\/\/ir.lv\/abonesana\" target=\"_blank\" rel=\"noopener\">https:\/\/ir.lv\/abonesana<\/a>.<br \/>\nAtlaides nesumm\u0113jas. Visas cenas nor\u0101d\u012btas ar PVN.<\/div>\n<div>\n<p>Ja v\u0113laties pieteikt vair\u0101kus dal\u012bbniekus no viena uz\u0146\u0113muma vai jums rodas jaut\u0101jumi, sazinieties ar mums:\u00a0<em>notikumi@ir.lv<\/em>, 29447030<\/p>\n<\/div>\n<div><\/div>\n<p><strong>IR darbn\u012bcas<\/strong>: apm\u0101c\u012bbas, darbn\u012bcas, semin\u0101ri un kursi. Visu l\u012bme\u0146u vad\u012bt\u0101ju apm\u0101c\u012bbas. Digit\u0101l\u0101s prasmes, digit\u0101lais m\u0101rketings, m\u0101ksl\u012bgais intelekts, m\u0101ksl\u012bg\u0101 intelekta r\u012bki. Person\u0101la vad\u012bba, finan\u0161u prat\u012bba, sabiedrisk\u0101s attiec\u012bbas, lieti\u0161\u0137\u0101 sarakste un citas t\u0113mas tiem, kam r\u016bp pa\u0161att\u012bst\u012bba.<br \/>\nAktu\u0101lo semin\u0101ru un darbn\u012bcu pied\u0101v\u0101jumu skatieties\u00a0<a href=\"http:\/\/irdarbnicas.lv\/\" target=\"_blank\" rel=\"noopener\">irdarbnicas.lv<\/a>\u00a0kalend\u0101r\u0101.<\/p>\n","zoom":""},"product_brand":[],"product_cat":[128,48,50],"product_tag":[],"class_list":["post-6592","product","type-product","status-publish","has-post-thumbnail","product_cat-liva-bleidele","product_cat-darbnicas-2","product_cat-notikumi-2","first","outofstock","taxable","shipping-taxable","purchasable","product-type-variable"],"_links":{"self":[{"href":"https:\/\/irdarbnicas.lv\/en\/wp-json\/wp\/v2\/product\/6592","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/irdarbnicas.lv\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/irdarbnicas.lv\/en\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/irdarbnicas.lv\/en\/wp-json\/wp\/v2\/media\/6025"}],"wp:attachment":[{"href":"https:\/\/irdarbnicas.lv\/en\/wp-json\/wp\/v2\/media?parent=6592"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/irdarbnicas.lv\/en\/wp-json\/wp\/v2\/product_brand?post=6592"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/irdarbnicas.lv\/en\/wp-json\/wp\/v2\/product_cat?post=6592"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/irdarbnicas.lv\/en\/wp-json\/wp\/v2\/product_tag?post=6592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}