{"id":7460,"date":"2025-12-18T16:26:12","date_gmt":"2025-12-18T14:26:12","guid":{"rendered":"https:\/\/irdarbnicas.lv\/?post_type=product&#038;p=7460"},"modified":"2025-12-19T09:11:26","modified_gmt":"2025-12-19T07:11:26","slug":"digitala-marketinga-tendences-2026","status":"publish","type":"product","link":"https:\/\/irdarbnicas.lv\/en\/notikums\/digitala-marketinga-tendences-2026\/","title":{"rendered":"Digit\u0101l\u0101 m\u0101rketinga tendences 2026."},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>K\u0101 izskat\u0101s m\u016bsdien\u012bgs <em>Customer Journey<\/em>, k\u0101 AI, soci\u0101lo t\u012bklu algoritmi un satura form\u0101ti ietekm\u0113 pirkuma l\u0113mumu pie\u0146em\u0161anu.<\/p>\n","protected":false},"featured_media":6025,"template":"","meta":{"_jet_sm_ready_style":"","_jet_sm_style":"","_jet_sm_controls_values":"","_jet_sm_fonts_collection":"","_jet_sm_fonts_links":"","ir__nometne":"","mazajiem__jauniesiem":"","datums_":1772755200,"datums__end":0,"date_fancy":"06\/03","laiks":"14:00","laiks_lidz":"17:00","vieta":"Tie\u0161saiste","price-info":"120","subtitle":"Semin\u0101rs ar L\u012bvu Bleideli","apraksts":"<p>Digit\u0101l\u0101s platformas un lietot\u0101ju paradumi main\u0101s strauj\u0101k nek\u0101 jebkad agr\u0101k.<br \/>\n2026. gad\u0101 klientu piesaiste vairs nenotiek line\u0101r\u0101 pirc\u0113ja ce\u013c\u0101 - klasisk\u0101s rekl\u0101mas pieejas zaud\u0113 efektivit\u0101ti, bet inform\u0101cijas mekl\u0113\u0161ana arvien bie\u017e\u0101k notiek <em>TikTok, Instagram<\/em> un m\u0101ksl\u012bgaj\u0101 intelekt\u0101, nevis tikai <em>Google<\/em>. Pirkumu l\u0113mumi bie\u017ei tiek pie\u0146emti v\u0113l pirms klik\u0161\u0137a uz m\u0101jaslapu.<\/p>\n<p>\u0160is semin\u0101rs b\u016bs par re\u0101lo digit\u0101lo uzved\u012bbu - k\u0101 cilv\u0113ki atrod z\u012bmolus, veido uztic\u012bbu un pie\u0146em l\u0113mumus pasaul\u0113, kur uzman\u012bbu nosaka algoritmi un <em>AI<\/em>. Darbn\u012bcas laik\u0101 apl\u016bkosim, k\u0101 piel\u0101got m\u0101rketinga strat\u0113\u0123iju jaunajai realit\u0101tei un ko dar\u012bt jau \u0161odien, lai rekl\u0101ma str\u0101d\u0101tu ar\u012b r\u012bt.<\/p>\n<p>Ko apskat\u012bsim semin\u0101r\u0101?<\/p>\n<ul>\n<li>Kuras digit\u0101l\u0101s platformas 2026. gad\u0101 patiesi piesaista lietot\u0101ju uzman\u012bbu un k\u0101 main\u0101s <em>Google, TikTok, Instagram, YouTube<\/em> un citu kan\u0101lu loma. K\u0101p\u0113c <em>TikTok<\/em> arvien bie\u017e\u0101k tiek izmantots k\u0101 mekl\u0113t\u0101js un k\u0101 tas ietekm\u0113 z\u012bmolu redzam\u012bbu.<\/li>\n<li>K\u0101 main\u0101s lietot\u0101ju pl\u016bsma starp platform\u0101m un k\u0101 algoritmi veido personaliz\u0113tu inform\u0101cijas vidi. K\u0101p\u0113c klasiskie <em>funnel<\/em> mode\u013ci vairs nestr\u0101d\u0101 un k\u0101 pirc\u0113js p\u0101rvietojas starp iedvesmu, izp\u0113ti un pirkumu.<\/li>\n<li>K\u0101 izskat\u0101s m\u016bsdien\u012bgs <em>Customer Journey<\/em> un k\u0101 m\u0101ksl\u012bgais intelekts, soci\u0101lo t\u012bklu algoritmi un satura form\u0101ti ietekm\u0113 pirkuma l\u0113mumu pie\u0146em\u0161anu \u2014 bie\u017ei v\u0113l pirms tradicion\u0101l\u0101 \u201c<em>conversion<\/em>\u201d posma.<\/li>\n<li>Kuras platformas visefekt\u012bv\u0101k str\u0101d\u0101 atkl\u0101\u0161anas, uztic\u012bbas veido\u0161anas un pirkuma f\u0101z\u0113, k\u0101 kombin\u0113t <em>performance<\/em> m\u0101rketingu ar saturu, lai rekl\u0101ma ne tikai p\u0101rdotu, bet ar\u012b veidotu ilgtermi\u0146a z\u012bmola v\u0113rt\u012bbu.<\/li>\n<li>K\u0101 praktiski izmantot m\u0101ksl\u012bgo intelektu, datus un algoritmus ikdienas m\u0101rketing\u0101 - no ideju \u0123ener\u0113\u0161anas un auditorijas izp\u0113tes l\u012bdz satura optimiz\u0101cijai, test\u0113\u0161anai un rezult\u0101tu\u00a0uzlabo\u0161anai.<\/li>\n<\/ul>\n<p>Semin\u0101ru vad\u012bs <strong>L\u012bva Bleidele<\/strong>, pieredz\u0113jusi digit\u0101l\u0101 strat\u0113\u0123e ar vair\u0101k nek\u0101 10 gadu pieredzi. L\u012bva ir pal\u012bdz\u0113jusi viet\u0113jiem un glob\u0101liem z\u012bmoliem veidot veiksm\u012bgas digit\u0101l\u0101s kampa\u0146as. Pa\u0161laik vi\u0146a darbojas k\u0101 neatkar\u012bga e-komercijas strat\u0113\u0123e, kas sadarboj\u0101s ar da\u017e\u0101diem z\u012bmoliem un rekl\u0101mas a\u0123ent\u016br\u0101m Latvij\u0101, k\u0101 ar\u012b str\u0101d\u0101 pie inovat\u012bvu e-komercijas strat\u0113\u0123iju izstr\u0101des. T\u0101pat L\u012bva ir ar\u012b pasniedz\u0113ja Latvijas Universit\u0101t\u0113 un <em>start-up<\/em> mentore.<\/p>\n<p><strong>Dal\u012bbas maksa<\/strong> \u2013 120 EUR (ar ietvertu PVN).<br \/>\nJa esi \u017eurn\u0101la \u201cIR Nauda\u201d gada abonents, izmanto savu 20 % atlaides KUPONU, kas tev nos\u016bt\u012bts e-past\u0101.<br \/>\nJa v\u0113lies pieteikt vair\u0101kus dal\u012bbniekus vai tev ir jaut\u0101jumi, l\u016bdzu, raksti: <em>notikumi@ir.lv<\/em> vai zvani: +371 29447030<\/p>\n<p>&nbsp;<\/p>\n<p><strong>IR darbn\u012bcas<\/strong>: apm\u0101c\u012bbas, darbn\u012bcas, semin\u0101ri un kursi. Visu l\u012bme\u0146u vad\u012bt\u0101ju apm\u0101c\u012bbas. Digit\u0101l\u0101s prasmes, digit\u0101lais m\u0101rketings, m\u0101ksl\u012bgais intelekts, m\u0101ksl\u012bg\u0101 intelekta r\u012bki. Person\u0101la vad\u012bba, finan\u0161u prat\u012bba, sabiedrisk\u0101s attiec\u012bbas, lieti\u0161\u0137\u0101 sarakste un citas t\u0113mas tiem, kam r\u016bp pa\u0161att\u012bst\u012bba.<br \/>\nAktu\u0101lo semin\u0101ru un darbn\u012bcu pied\u0101v\u0101jumu skaties <a href=\"http:\/\/irdarbnicas.lv\" target=\"_blank\" rel=\"noopener\">irdarbnicas.lv<\/a> kalend\u0101r\u0101.<\/p>\n","zoom":""},"product_brand":[],"product_cat":[128,143,48,50],"product_tag":[],"class_list":{"0":"post-7460","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-liva-bleidele","7":"product_cat-mart-26","8":"product_cat-darbnicas-2","9":"product_cat-notikumi-2","11":"first","12":"instock","13":"taxable","14":"shipping-taxable","15":"purchasable","16":"product-type-variable"},"_links":{"self":[{"href":"https:\/\/irdarbnicas.lv\/en\/wp-json\/wp\/v2\/product\/7460","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/irdarbnicas.lv\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/irdarbnicas.lv\/en\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/irdarbnicas.lv\/en\/wp-json\/wp\/v2\/media\/6025"}],"wp:attachment":[{"href":"https:\/\/irdarbnicas.lv\/en\/wp-json\/wp\/v2\/media?parent=7460"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/irdarbnicas.lv\/en\/wp-json\/wp\/v2\/product_brand?post=7460"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/irdarbnicas.lv\/en\/wp-json\/wp\/v2\/product_cat?post=7460"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/irdarbnicas.lv\/en\/wp-json\/wp\/v2\/product_tag?post=7460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}