{"id":7470,"date":"2025-12-18T17:54:42","date_gmt":"2025-12-18T15:54:42","guid":{"rendered":"https:\/\/irdarbnicas.lv\/?post_type=product&#038;p=7470"},"modified":"2026-03-25T11:54:42","modified_gmt":"2026-03-25T09:54:42","slug":"reklamas-materialu-izstrade","status":"publish","type":"product","link":"https:\/\/irdarbnicas.lv\/en\/notikums\/reklamas-materialu-izstrade\/","title":{"rendered":"Rekl\u0101mas materi\u0101lu izstr\u0101de: no idejas l\u012bdz rezult\u0101tam"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Praktiski pa\u0146\u0113mieni un r\u012bki, ar kuriem iesp\u0113jams rad\u012bt augstas kvalit\u0101tes rekl\u0101mas materi\u0101lus latvie\u0161u valod\u0101.<\/p>\n","protected":false},"featured_media":7498,"template":"","meta":{"_jet_sm_ready_style":"","_jet_sm_style":"","_jet_sm_controls_values":"","_jet_sm_fonts_collection":"","_jet_sm_fonts_links":"","ir__nometne":"false","mazajiem__jauniesiem":"","datums_":1776297600,"datums__end":0,"date_fancy":"16\/04","laiks":"14:00","laiks_lidz":"17:00","vieta":"Tie\u0161saiste","price-info":"120","subtitle":"Semin\u0101rs ar L\u012bvu Bleideli un Ritvaru Stankevi\u010du","apraksts":"<p>Digit\u0101laj\u0101 m\u0101rketing\u0101 vair\u0101k nek\u0101 50% no kampa\u0146as rezult\u0101tiem nosaka rado\u0161ie materi\u0101li \u2014 tie ietekm\u0113 gan to, vai sasniedzam v\u0113lamo auditoriju, gan to, cik d\u0101rgs b\u016bs rezult\u0101ts un vai kampa\u0146a sp\u0113s izcelties konkurenc\u0113.<\/p>\n<p>Rado\u0161o materi\u0101lu optimiz\u0101cija nav tikai par vizu\u0101lo kvalit\u0101ti \u2014 t\u0101 tiek veidota ar konkr\u0113tu m\u0113r\u0137i: paaugstin\u0101t pieteikumu, pirkumu un konversiju skaitu. T\u0101 ir rado\u0161\u0101 kampa\u0146u optimiz\u0101cija, kas \u013cauj b\u016btiski uzlabot rezult\u0101tus ar\u012b bez rekl\u0101mas bud\u017eeta palielin\u0101\u0161anas.<\/p>\n<p>Semin\u0101r\u0101 apskat\u012bsim praktiskus principus un metodes, kas pal\u012bdz veidot efekt\u012bvus rado\u0161os materi\u0101lus digit\u0101lajam m\u0101rketingam. Run\u0101sim par to, k\u0101 rado\u0161ais izpild\u012bjums tie\u0161i ietekm\u0113 kampa\u0146u rezult\u0101tus un k\u0101 pan\u0101kt, lai saturs str\u0101d\u0101tu da\u017e\u0101d\u0101s platform\u0101s \u2014 <em>Meta, TikTok, YouTube<\/em> un citur.<br \/>\nRun\u0101sim par to, k\u0101:<\/p>\n<ul>\n<li>piel\u0101got komunik\u0101ciju digit\u0101lajai videi, lai ne tikai kampa\u0146as <em>key visual<\/em>, vides rekl\u0101ma vai TV klips izskat\u012btos labi, bet visa digit\u0101l\u0101 komunik\u0101cija kopum\u0101 nestu re\u0101lus rezult\u0101tus,<\/li>\n<li>veidot rado\u0161os materi\u0101lus, kas patie\u0161\u0101m uzrun\u0101 m\u0113r\u0137auditoriju,<\/li>\n<li>piesaist\u012bt uzman\u012bbu pirmaj\u0101s sekund\u0113s un notur\u0113t skat\u012bt\u0101ja interesi,<br \/>\nstruktur\u0113t saturu t\u0101, lai tas b\u016btu saprotams, p\u0101rliecino\u0161s un virz\u012btu uz konkr\u0113tu darb\u012bbu,<\/li>\n<li>piel\u0101got video un citus materi\u0101lus katras platformas algoritmiem un lieto\u0161anas paradumiem,<\/li>\n<li>rad\u012bt saturu, kas pal\u012bdz nevis pazust konkurenc\u0113, bet konsekventi izcelties,<\/li>\n<li>optimiz\u0113t kampa\u0146u sniegumu, izmantojot tie\u0161i rado\u0161o izpild\u012bjumu.<\/li>\n<li>izmantot <em>AI<\/em> r\u012bkus, lai \u0101tri un kvalitat\u012bvi sagatavotu rado\u0161os materi\u0101lus latvie\u0161u valod\u0101,<\/li>\n<\/ul>\n<p>Visi piem\u0113ri un ieteikumi b\u016bs balst\u012bti uz re\u0101liem projektiem, kuros rado\u0161ais izpild\u012bjums b\u016btiski ietekm\u0113jis digit\u0101lo rezult\u0101tu un kampa\u0146u veiktsp\u0113ju.<\/p>\n<p>\u0160is semin\u0101rs b\u016bs \u012bpa\u0161i v\u0113rt\u012bgs m\u0101rketinga speci\u0101listiem, rekl\u0101mas a\u0123ent\u016br\u0101m, uz\u0146\u0113m\u0113jiem un satura veidot\u0101jiem, kuri v\u0113las rad\u012bt rado\u0161us materi\u0101lus, kas ne tikai izskat\u0101s labi, bet ar\u012b p\u0101rdod.<\/p>\n<p>Semin\u0101ru vad\u012bs:<br \/>\n<strong>L\u012bva Bleidele<\/strong>, pieredz\u0113jusi digit\u0101l\u0101 strat\u0113\u0123e ar vair\u0101k nek\u0101 10 gadu pieredzi. L\u012bva ir pal\u012bdz\u0113jusi viet\u0113jiem un glob\u0101liem z\u012bmoliem veidot veiksm\u012bgas digit\u0101l\u0101s kampa\u0146as. Pa\u0161laik vi\u0146a darbojas k\u0101 neatkar\u012bga e-komercijas strat\u0113\u0123e, kas sadarboj\u0101s ar da\u017e\u0101diem z\u012bmoliem un rekl\u0101mas a\u0123ent\u016br\u0101m Latvij\u0101, k\u0101 ar\u012b str\u0101d\u0101 pie inovat\u012bvu e-komercijas strat\u0113\u0123iju izstr\u0101des. T\u0101pat L\u012bva ir ar\u012b pasniedz\u0113ja Latvijas Universit\u0101t\u0113 un <em>start-up<\/em> mentore.<\/p>\n<p><strong>Ritvars Stankevi\u010ds<\/strong> ir pieredz\u0113jis rado\u0161ais direktors, producents un fotogr\u0101fs ar vair\u0101k nek\u0101 8 gadu pieredzi rekl\u0101mas industrij\u0101, str\u0101d\u0101jot da\u017e\u0101dos rado\u0161os amatos un discipl\u012bn\u0101s. Nomin\u0113ts div\u0101m <em>RIGA IFF (Riga International Film Festival<\/em>) balv\u0101m. Akt\u012bvi seko l\u012bdzi satura un komunik\u0101cijas tendenc\u0113m, ikdien\u0101 t\u0101s praktiski ievie\u0161ot \u2014 no vienk\u0101r\u0161iem, mazbud\u017eeta risin\u0101jumiem l\u012bdz augst\u0101k\u0101s klases TV rekl\u0101mu\u00a0projektiem.<\/p>\n<p><strong>Dal\u012bbas maksa<\/strong> \u2013 120 EUR (ar ietvertu PVN).<br \/>\nJa esi \u017eurn\u0101la \u201cIR Nauda\u201d gada abonents, izmanto savu 20 % atlaides KUPONU, kas tev nos\u016bt\u012bts e-past\u0101.<br \/>\nJa v\u0113lies pieteikt vair\u0101kus dal\u012bbniekus vai tev ir jaut\u0101jumi, l\u016bdzu, raksti: <em>notikumi@ir.lv<\/em> vai zvani: +371 29447030<\/p>\n<p>&nbsp;<\/p>\n<p><strong>IR darbn\u012bcas<\/strong>: apm\u0101c\u012bbas, darbn\u012bcas, semin\u0101ri un kursi. Visu l\u012bme\u0146u vad\u012bt\u0101ju apm\u0101c\u012bbas. Digit\u0101l\u0101s prasmes, digit\u0101lais m\u0101rketings, m\u0101ksl\u012bgais intelekts, m\u0101ksl\u012bg\u0101 intelekta r\u012bki. Person\u0101la vad\u012bba, finan\u0161u prat\u012bba, sabiedrisk\u0101s attiec\u012bbas, lieti\u0161\u0137\u0101 sarakste un citas t\u0113mas tiem, kam r\u016bp pa\u0161att\u012bst\u012bba.<br \/>\nAktu\u0101lo semin\u0101ru un darbn\u012bcu pied\u0101v\u0101jumu skaties <a href=\"http:\/\/irdarbnicas.lv\" target=\"_blank\" rel=\"noopener\">irdarbnicas.lv<\/a> kalend\u0101r\u0101.<\/p>\n","zoom":""},"product_brand":[],"product_cat":[128,149,153,48,50],"product_tag":[],"class_list":{"0":"post-7470","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-liva-bleidele","7":"product_cat-apr-26","8":"product_cat-ritvars-stankevics","9":"product_cat-darbnicas-2","10":"product_cat-notikumi-2","12":"first","13":"instock","14":"taxable","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/irdarbnicas.lv\/en\/wp-json\/wp\/v2\/product\/7470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/irdarbnicas.lv\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/irdarbnicas.lv\/en\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/irdarbnicas.lv\/en\/wp-json\/wp\/v2\/media\/7498"}],"wp:attachment":[{"href":"https:\/\/irdarbnicas.lv\/en\/wp-json\/wp\/v2\/media?parent=7470"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/irdarbnicas.lv\/en\/wp-json\/wp\/v2\/product_brand?post=7470"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/irdarbnicas.lv\/en\/wp-json\/wp\/v2\/product_cat?post=7470"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/irdarbnicas.lv\/en\/wp-json\/wp\/v2\/product_tag?post=7470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}