{"id":7480,"date":"2026-01-05T11:23:33","date_gmt":"2026-01-05T09:23:33","guid":{"rendered":"https:\/\/irdarbnicas.lv\/?post_type=product&#038;p=7480"},"modified":"2026-01-05T11:43:45","modified_gmt":"2026-01-05T09:43:45","slug":"reklamas-tekstu-pamati-2","status":"publish","type":"product","link":"https:\/\/irdarbnicas.lv\/en\/notikums\/reklamas-tekstu-pamati-2\/","title":{"rendered":"Rekl\u0101mas tekstu pamati"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Rekl\u0101mas tekstu pamatprincipi, kurus p\u0101rzinot, pareizie teksti sast\u0101jas pareizaj\u0101s viet\u0101s.<\/p>\n","protected":false},"featured_media":7242,"template":"","meta":{"_jet_sm_ready_style":"","_jet_sm_style":"","_jet_sm_controls_values":"","_jet_sm_fonts_collection":"","_jet_sm_fonts_links":"","ir__nometne":"","mazajiem__jauniesiem":"","datums_":1774310400,"datums__end":0,"date_fancy":"24\/03","laiks":"15:00","laiks_lidz":"18:00","vieta":"Kalnciema kvart\u0101ls","price-info":"95","subtitle":"Darbn\u012bca ar Ievu Biti","apraksts":"<p>Dzejniekam v\u0101rdi neesot j\u0101mekl\u0113, bet rekl\u0101m\u0101 darbojas citi likumi \u2013 ir j\u0101mekl\u0113 pareizie v\u0101rdi, un \u0161is darbs nav no vieglajiem. Ta\u010du ir labas zi\u0146as \u2013 lai non\u0101ktu pie laba teksta, nav j\u0101sit galva pret galdu. \u0160aj\u0101 jom\u0101 darbojas principi un, tos p\u0101rzinot, pareizie teksti sast\u0101jas pareizaj\u0101s viet\u0101s.<\/p>\n<p>Ievadlekcija rekl\u0101mas tekstos jeb <em>copywriting<\/em> pamatos pal\u012bdz\u0113s sak\u0101rtot zi\u0146as, ieraudz\u012bt savus tekstus klientu ac\u012bm un noorient\u0113ties pamata terminos.<br \/>\nAr ko at\u0161\u0137iras manifests no sauk\u013ca no <em>headline<\/em>?<br \/>\nKas ir CTA un k\u0101p\u0113c bez t\u0101 nevar iztikt?<br \/>\nKuros br\u012b\u017eos darbojas \u201cshow don't tell\u201d, bet kuros tie\u0161i otr\u0101di \u2013 \u201ctell don't show\u201d princips?<br \/>\nVai p\u0101rdo\u0161anas tekstam ir j\u0101rada t\u0113ls un otr\u0101di?<br \/>\nK\u0101 sak\u0101rtot zi\u0146as soci\u0101lo t\u012bklu ierakstos?<\/p>\n<p>Iziesim cauri galvenajiem <em>do's&amp;dont's<\/em>. Protams, paskat\u012bsimies uz labajiem piem\u0113riem no pasaules, Latvijas un lektores person\u012bg\u0101s pieredzes. Mekl\u0113sim iedvesmu un k\u0101rt\u012bbu rado\u0161aj\u0101 haos\u0101.<\/p>\n<p>Lekcijas t\u0113mas:<\/p>\n<ul>\n<li>pamata termini;<\/li>\n<li>da\u017e\u0101di tekstu l\u012bme\u0146i;<\/li>\n<li>p\u0101rdo\u0161anas zi\u0146as vs t\u0113la zi\u0146as;<\/li>\n<li>piel\u0101go\u0161an\u0101s m\u0113r\u0137auditorijai;<\/li>\n<li>bie\u017e\u0101k pie\u013caut\u0101s k\u013c\u016bdas;<\/li>\n<li>patiesums un rado\u0161ums tekstos.<\/li>\n<\/ul>\n<p>Lekcija ieteicama:<\/p>\n<ul>\n<li>m\u0101rketinga speci\u0101listiem, kam ikdien\u0101 j\u0101sadarbojas ar rekl\u0101mas a\u0123ent\u016br\u0101m;<\/li>\n<li>uz\u0146\u0113m\u0113jiem, kuri pa\u0161i komunic\u0113 sava z\u012bmola v\u0101rd\u0101;<\/li>\n<li>topo\u0161ajiem rekl\u0101mistiem un juniorl\u012bme\u0146a a\u0123ent\u016bru darbiniekiem.<\/li>\n<\/ul>\n<p><strong>Ieva Bite<\/strong> \u0161obr\u012bd ir br\u012bvais radik\u0101lis rekl\u0101mas jom\u0101 (jeb industrijas \u017eargon\u0101 run\u0101jot \u2013 <em>freelance copywriter<\/em>) ar gandr\u012bz 20 gadu pieredzi da\u017e\u0101d\u0101s R\u012bgas a\u0123ent\u016br\u0101s (<em>Guilty, New Black, Vuca Communications<\/em> u.c.) Str\u0101d\u0101jusi ar t\u0101diem z\u012bmoliem k\u0101 <em>Citadele, K\u0101rums, Tele2, Maxima<\/em> un guvusi pieredzi ar\u012b rado\u0161\u0101 direktora amat\u0101, realiz\u0113jot apjom\u012bgas kampa\u0146as no A l\u012bdz Z. S\u0101kot ar strat\u0113\u0123iju un saukli un beidzot ar telev\u012bzijas rekl\u0101mu scen\u0101rijiem un ierakstiem soci\u0101lajos t\u012bklos.<\/p>\n<p>2025. gad\u0101 ieguvusi zelta un sudraba <em>Adwards<\/em> rado\u0161\u0101s izcil\u012bbas balvas par <em>JYSK<\/em> telev\u012bzijas klipiem. Stud\u0113jusi Komunik\u0101cijas zin\u0101tnes Latvijas Universit\u0101t\u0113, kur ieguvusi gan bakalaura, gan ma\u0123istra gr\u0101du. Apguvusi rakstniec\u012bbu un dramatur\u0123iju Latvijas Rakstnieku savien\u012bbas Liter\u0101raj\u0101 akad\u0113mij\u0101.<\/p>\n<p>2015. gad\u0101 uzs\u0101kusi gaitas k\u0101 scen\u0101riste \u201cPusnakts \u0161ov\u0101 ar J\u0101ni Skuteli\u201d, kur nok\u013cuvusi p\u0113c tam, kad J\u0101nis Skutelis mekl\u0113jis \u201ckas ir tas smiekl\u012bgais \u010dalis, kas raksta tos smiekl\u012bgos tekstus\u201d. Bijusi scen\u0101riste ar\u012b raid\u012bjumam \u201cSkutelis IR studij\u0101\u201d, LTV Jaungada \u0161oviem, Kilograma kult\u016bras pasnieg\u0161anas ceremonijai un pat diviem seri\u0101liem.<\/p>\n<p>Paral\u0113li profesion\u0101lajiem darbiem \u0161obr\u012bd realiz\u0113 sapni k\u013c\u016bt par rakstnieci un str\u0101d\u0101 pie sava pirm\u0101 st\u0101stu kr\u0101juma. Zin\u0101mu iemeslu d\u0113\u013c, cilv\u0113ku pirm\u0101 reakcija, uzzinot \u0161o faktu, ir: \u201cVai tie b\u016bs smiekl\u012bgi st\u0101sti?\u201d<\/p>\n<p><strong>Dal\u012bbas maksa:\u00a0<\/strong>95 EUR (ar iek\u013cautu PVN).<br \/>\nPiesakoties vair\u0101k\u0101m Ievas darbn\u012bc\u0101m, sa\u0146emsi apjoma atlaidi.<br \/>\nJa esi\u00a0 \u017eurn\u0101la \u201cIR Nauda\u201d gada abonents, izmanto savu 20 % atlaides KUPONU, kas tev nos\u016bt\u012bts e-past\u0101.<br \/>\nPiesakies abon\u0113t \u0161eit:\u00a0<a href=\"https:\/\/ir.lv\/abonesana\">https:\/\/ir.lv\/abonesana<\/a>.<br \/>\nJa v\u0113lies pieteikt vair\u0101kus dal\u012bbniekus vai tev ir jaut\u0101jumi, l\u016bdzu, raksti:\u00a0<em>notikumi@ir.lv<\/em>\u00a0vai zvani: +371 29447030<\/p>\n<p><strong>IR darbn\u012bcas<\/strong>: apm\u0101c\u012bbas, darbn\u012bcas, semin\u0101ri un kursi. Visu l\u012bme\u0146u vad\u012bt\u0101ju apm\u0101c\u012bbas. Digit\u0101l\u0101s prasmes, digit\u0101lais m\u0101rketings, m\u0101ksl\u012bgais intelekts, m\u0101ksl\u012bg\u0101 intelekta r\u012bki. Person\u0101la vad\u012bba, finan\u0161u prat\u012bba, sabiedrisk\u0101s attiec\u012bbas, lieti\u0161\u0137\u0101 sarakste un citas t\u0113mas tiem, kam r\u016bp pa\u0161att\u012bst\u012bba.<br \/>\nAktu\u0101lo semin\u0101ru un darbn\u012bcu pied\u0101v\u0101jumu skatieties\u00a0<a href=\"http:\/\/irdarbnicas.lv\/\" target=\"_blank\" rel=\"noopener\">irdarbnicas.lv<\/a>\u00a0kalend\u0101r\u0101.<\/p>\n","zoom":""},"product_brand":[],"product_cat":[143,148,48,50],"product_tag":[],"class_list":{"0":"post-7480","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-mart-26","7":"product_cat-ieva-bite","8":"product_cat-darbnicas-2","9":"product_cat-notikumi-2","11":"first","12":"instock","13":"taxable","14":"shipping-taxable","15":"purchasable","16":"product-type-variable"},"_links":{"self":[{"href":"https:\/\/irdarbnicas.lv\/en\/wp-json\/wp\/v2\/product\/7480","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/irdarbnicas.lv\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/irdarbnicas.lv\/en\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/irdarbnicas.lv\/en\/wp-json\/wp\/v2\/media\/7242"}],"wp:attachment":[{"href":"https:\/\/irdarbnicas.lv\/en\/wp-json\/wp\/v2\/media?parent=7480"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/irdarbnicas.lv\/en\/wp-json\/wp\/v2\/product_brand?post=7480"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/irdarbnicas.lv\/en\/wp-json\/wp\/v2\/product_cat?post=7480"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/irdarbnicas.lv\/en\/wp-json\/wp\/v2\/product_tag?post=7480"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}