{"id":7483,"date":"2026-01-05T11:23:36","date_gmt":"2026-01-05T09:23:36","guid":{"rendered":"https:\/\/irdarbnicas.lv\/?post_type=product&#038;p=7483"},"modified":"2026-01-05T11:41:04","modified_gmt":"2026-01-05T09:41:04","slug":"humors-mans-zimols-ko-var-drikst-un-nevajag-2","status":"publish","type":"product","link":"https:\/\/irdarbnicas.lv\/en\/notikums\/humors-mans-zimols-ko-var-drikst-un-nevajag-2\/","title":{"rendered":"Humors &#038; mans z\u012bmols: ko var, dr\u012bkst un nevajag"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Lai saprastu joku, cilv\u0113kam tam ir j\u0101velta sava uzman\u012bba, kas m\u016bsdien\u0101s ir zelta v\u0113rta. No k\u0101diem elementiem j\u0101b\u016bv\u0113 joks, lai to pan\u0101ktu?<\/p>\n","protected":false},"featured_media":7242,"template":"","meta":{"_jet_sm_ready_style":"","_jet_sm_style":"","_jet_sm_controls_values":"","_jet_sm_fonts_collection":"","_jet_sm_fonts_links":"","ir__nometne":"","mazajiem__jauniesiem":"","datums_":1779148800,"datums__end":0,"date_fancy":"19\/05","laiks":"15:00","laiks_lidz":"18:00","vieta":"Kalnciema kvart\u0101ls","price-info":"95","subtitle":"Darbn\u012bca ar Ievu Biti","apraksts":"<p>Cilv\u0113kiem pat\u012bk smiekl\u012bgas rekl\u0101mas, bet vai tas noz\u012bm\u0113, ka ar\u012b tavam z\u012bmolam ir j\u0101sm\u012bdina savi klienti? Kop\u012bgi mekl\u0113sim gan nopietn\u0101s, gan nenopietn\u0101s atbildes uz \u0161o miljons dol\u0101ru jaut\u0101jumu.<\/p>\n<p>Viens no iemesliem, k\u0101p\u0113c rekl\u0101mistus un uz\u0146\u0113m\u0113jus vilina humors, ir t\u0101 iesaisto\u0161\u0101 daba. Lai saprastu joku, cilv\u0113kam tam ir j\u0101velta sava uzman\u012bba, un \u0161\u0101da iesaiste m\u016bsdienu p\u0101rs\u0101tin\u0101taj\u0101 vid\u0113 ir zelta v\u0113rta. No k\u0101diem elementiem j\u0101b\u016bv\u0113 joks, lai \u0161o iesaisti pan\u0101ktu un turkl\u0101t v\u0113l \u2013 ievirz\u012btu sev v\u0113lamaj\u0101 gultn\u0113?<\/p>\n<p>Protams, visi z\u012bmoli nav vien\u0101di. Paties\u012bb\u0101 tie ir tikpat da\u017e\u0101di k\u0101 pirkstu nospiedumi. Ar\u012b humora izj\u016btas at\u0161\u0137iras. No viegli un netverami skandin\u0101visk\u0101 l\u012bdz amerik\u0101\u0146u fiziskajai kom\u0113dijai \u2013 k\u0101 izv\u0113l\u0113ties sev vispiem\u0113rot\u0101ko ce\u013cu un k\u0101 no t\u0101 nenoiet.<\/p>\n<p>Ar pasaules piem\u0113ru pal\u012bdz\u012bbu apskat\u012bsim da\u017e\u0101dus humora tipus: b\u0113rni\u0161\u0137\u012bgais jokdaris, izaicino\u0161ais dumpinieks, pa\u0161ironiskais draugs, inteli\u0123entais aspr\u0101tis, l\u0101dz\u012bgais t\u0113tuks un saproto\u0161ais sabiedrotais.<\/p>\n<p>Lai ar\u012b pie\u0146emts apgalvo, ka latvie\u0161i nem\u0101kot jokot, iepaz\u012bsim pa\u0161m\u0101ju z\u012bmolus un lok\u0101li veidot\u0101s rekl\u0101mas, kas izce\u013cas ar lielisku humoru.<\/p>\n<p>Lekcijas t\u0113mas:<\/p>\n<ul>\n<li>humors Latvijas un pasaules rekl\u0101m\u0101s;<\/li>\n<li>k\u0101 pieska\u0146ot humoru sava z\u012bmola identit\u0101tei;<\/li>\n<li>6 humora tipi rekl\u0101m\u0101;<\/li>\n<li>no k\u0101 tiek b\u016bv\u0113ts joks rekl\u0101m\u0101;<\/li>\n<li>k\u0101 uztaust\u012bt savas m\u0113r\u0137auditorijas humora izj\u016btu;<\/li>\n<li>k\u0101 nep\u0101rk\u0101pt sarkan\u0101s l\u012bnijas.<\/li>\n<\/ul>\n<p>Lekcija ieteicama:<\/p>\n<ul>\n<li>m\u0101rketinga speci\u0101listiem un uz\u0146\u0113m\u0113jiem;<\/li>\n<li>rekl\u0101mas a\u0123ent\u016bru darbiniekiem;<\/li>\n<li>cilv\u0113kiem, kam vienk\u0101r\u0161i pat\u012bk smiekl\u012bgas rekl\u0101mas.<\/li>\n<\/ul>\n<p><strong>Ieva Bite<\/strong> \u0161obr\u012bd ir br\u012bvais radik\u0101lis rekl\u0101mas jom\u0101 (jeb industrijas \u017eargon\u0101 run\u0101jot \u2013 <em>freelance copywriter<\/em>) ar gandr\u012bz 20 gadu pieredzi da\u017e\u0101d\u0101s R\u012bgas a\u0123ent\u016br\u0101s (<em>Guilty, New Black, Vuca Communications<\/em> u.c.) Str\u0101d\u0101jusi ar t\u0101diem z\u012bmoliem k\u0101 <em>Citadele, K\u0101rums, Tele2, Maxima<\/em> un guvusi pieredzi ar\u012b rado\u0161\u0101 direktora amat\u0101, realiz\u0113jot apjom\u012bgas kampa\u0146as no A l\u012bdz Z. S\u0101kot ar strat\u0113\u0123iju un saukli un beidzot ar telev\u012bzijas rekl\u0101mu scen\u0101rijiem un ierakstiem soci\u0101lajos t\u012bklos.<\/p>\n<p>2025. gad\u0101 ieguvusi zelta un sudraba <em>Adwards<\/em> rado\u0161\u0101s izcil\u012bbas balvas par <em>JYSK<\/em> telev\u012bzijas klipiem. Stud\u0113jusi Komunik\u0101cijas zin\u0101tnes Latvijas Universit\u0101t\u0113, kur ieguvusi gan bakalaura, gan ma\u0123istra gr\u0101du. Apguvusi rakstniec\u012bbu un dramatur\u0123iju Latvijas Rakstnieku savien\u012bbas Liter\u0101raj\u0101 akad\u0113mij\u0101.<\/p>\n<p>2015. gad\u0101 uzs\u0101kusi gaitas k\u0101 scen\u0101riste \u201cPusnakts \u0161ov\u0101 ar J\u0101ni Skuteli\u201d, kur nok\u013cuvusi p\u0113c tam, kad J\u0101nis Skutelis mekl\u0113jis \u201ckas ir tas smiekl\u012bgais \u010dalis, kas raksta tos smiekl\u012bgos tekstus\u201d. Bijusi scen\u0101riste ar\u012b raid\u012bjumam \u201cSkutelis IR studij\u0101\u201d, LTV Jaungada \u0161oviem, Kilograma kult\u016bras pasnieg\u0161anas ceremonijai un pat diviem seri\u0101liem.<\/p>\n<p>Paral\u0113li profesion\u0101lajiem darbiem \u0161obr\u012bd realiz\u0113 sapni k\u013c\u016bt par rakstnieci un str\u0101d\u0101 pie sava pirm\u0101 st\u0101stu kr\u0101juma. Zin\u0101mu iemeslu d\u0113\u013c, cilv\u0113ku pirm\u0101 reakcija, uzzinot \u0161o faktu, ir: \u201cVai tie b\u016bs smiekl\u012bgi st\u0101sti?\u201d<\/p>\n<p><strong>Dal\u012bbas maksa:\u00a0<\/strong>95 EUR (ar iek\u013cautu PVN).<br \/>\nPiesakoties vair\u0101k\u0101m Ievas darbn\u012bc\u0101m, sa\u0146emsi apjoma atlaidi.<br \/>\nJa esi\u00a0 \u017eurn\u0101la \u201cIR Nauda\u201d gada abonents, izmanto savu 20 % atlaides KUPONU, kas tev nos\u016bt\u012bts e-past\u0101.<br \/>\nPiesakies abon\u0113t \u0161eit:\u00a0<a href=\"https:\/\/ir.lv\/abonesana\">https:\/\/ir.lv\/abonesana<\/a>.<br \/>\nJa v\u0113lies pieteikt vair\u0101kus dal\u012bbniekus vai tev ir jaut\u0101jumi, l\u016bdzu, raksti:\u00a0<em>notikumi@ir.lv<\/em>\u00a0vai zvani: +371 29447030<\/p>\n<p><strong>IR darbn\u012bcas<\/strong>: apm\u0101c\u012bbas, darbn\u012bcas, semin\u0101ri un kursi. Visu l\u012bme\u0146u vad\u012bt\u0101ju apm\u0101c\u012bbas. Digit\u0101l\u0101s prasmes, digit\u0101lais m\u0101rketings, m\u0101ksl\u012bgais intelekts, m\u0101ksl\u012bg\u0101 intelekta r\u012bki. Person\u0101la vad\u012bba, finan\u0161u prat\u012bba, sabiedrisk\u0101s attiec\u012bbas, lieti\u0161\u0137\u0101 sarakste un citas t\u0113mas tiem, kam r\u016bp pa\u0161att\u012bst\u012bba.<br \/>\nAktu\u0101lo semin\u0101ru un darbn\u012bcu pied\u0101v\u0101jumu skatieties\u00a0<a href=\"http:\/\/irdarbnicas.lv\/\" target=\"_blank\" rel=\"noopener\">irdarbnicas.lv<\/a>\u00a0kalend\u0101r\u0101.<\/p>\n","zoom":""},"product_brand":[],"product_cat":[148,154,48,50],"product_tag":[],"class_list":{"0":"post-7483","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-ieva-bite","7":"product_cat-mai-26","8":"product_cat-darbnicas-2","9":"product_cat-notikumi-2","11":"first","12":"instock","13":"taxable","14":"shipping-taxable","15":"purchasable","16":"product-type-variable"},"_links":{"self":[{"href":"https:\/\/irdarbnicas.lv\/en\/wp-json\/wp\/v2\/product\/7483","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/irdarbnicas.lv\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/irdarbnicas.lv\/en\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/irdarbnicas.lv\/en\/wp-json\/wp\/v2\/media\/7242"}],"wp:attachment":[{"href":"https:\/\/irdarbnicas.lv\/en\/wp-json\/wp\/v2\/media?parent=7483"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/irdarbnicas.lv\/en\/wp-json\/wp\/v2\/product_brand?post=7483"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/irdarbnicas.lv\/en\/wp-json\/wp\/v2\/product_cat?post=7483"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/irdarbnicas.lv\/en\/wp-json\/wp\/v2\/product_tag?post=7483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}