{"id":7484,"date":"2026-01-05T11:23:37","date_gmt":"2026-01-05T09:23:37","guid":{"rendered":"https:\/\/irdarbnicas.lv\/?post_type=product&#038;p=7484"},"modified":"2026-01-05T11:42:49","modified_gmt":"2026-01-05T09:42:49","slug":"zimola-balss-tonis-ka-to-atrast-un-uzturet-2","status":"publish","type":"product","link":"https:\/\/irdarbnicas.lv\/en\/notikums\/zimola-balss-tonis-ka-to-atrast-un-uzturet-2\/","title":{"rendered":"Z\u012bmola balss tonis: k\u0101 to atrast un uztur\u0113t"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Z\u012bmola person\u012bba, kas iek\u013cauj valodas stilu un ritmu, t\u0113mu izv\u0113li un pat v\u0113rt\u012bbas, kuras uz\u0146\u0113mums ir izv\u0113l\u0113jies p\u0101rst\u0101v\u0113t.<\/p>\n","protected":false},"featured_media":7242,"template":"","meta":{"_jet_sm_ready_style":"","_jet_sm_style":"","_jet_sm_controls_values":"","_jet_sm_fonts_collection":"","_jet_sm_fonts_links":"","ir__nometne":"","mazajiem__jauniesiem":"","datums_":1775520000,"datums__end":0,"date_fancy":"7\/04","laiks":"15:00","laiks_lidz":"18:00","vieta":"Kalnciema kvart\u0101ls","price-info":"95","subtitle":"Darbn\u012bca ar Ievu Biti","apraksts":"<p>Ir z\u012bmoli, kurus m\u0113s atpaz\u012bstam ar \u201caizsiet\u0101m ac\u012bm\u201d pat tad, ja st\u016br\u012b nepar\u0101d\u0101s logo. Viens no pamatelementiem, kas uzb\u016bv\u0113 \u0161o t\u0113lu m\u016bsu acu priek\u0161\u0101 ir z\u012bmola balss tonis. Jeb k\u0101 to visbie\u017e\u0101k sauc rekl\u0101misti \u2013 <em>tone of voice<\/em> vai <em>TOV<\/em>.<\/p>\n<p>Tie nav tikai v\u0101rdi. T\u0101 nav tikai atpaz\u012bstama aktiera balss.<br \/>\nT\u0101 ir z\u012bmola person\u012bba, kas iek\u013cauj valodas stilu un ritmu, t\u0113mu izv\u0113li un pat v\u0113rt\u012bbas, kuras uz\u0146\u0113mums ir izv\u0113l\u0113jies p\u0101rst\u0101v\u0113t.<br \/>\nZ\u012bmols var skan\u0113t k\u0101 tava iek\u0161\u0113j\u0101 balss, kas liek celties no d\u012bv\u0101na, uzvilkt kedas un noskriet maratonu.<br \/>\nZ\u012bmols var run\u0101t k\u0101 tavs apsl\u0113ptais sli\u0146\u0137is, kas vilina pas\u016bt\u012bt burgeri uz m\u0101j\u0101m.<br \/>\nZ\u012bmols var iemiesot sabiedr\u012bbas sirdsapzi\u0146u, kas iest\u0101jas par sievie\u0161u ties\u012bb\u0101m.<\/p>\n<p>Lekcij\u0101 apskat\u012bsim ne tikai teoriju un spilgtus piem\u0113rus, bet ar\u012b praktiskus padomus un da\u017e\u0101das pieejas k\u0101 non\u0101kt pie z\u012bmola <em>TOV<\/em>. K\u0101 ar\u012b \u2013 ar k\u0101diem pa\u0146\u0113mieniem tos realiz\u0113t un uztur\u0113t kl\u0101teso\u0161us ikdienas komunik\u0101cij\u0101 un pat mijiedarb\u012bb\u0101 ar klientiem.<\/p>\n<p>Lekcijas t\u0113mas:<\/p>\n<ul>\n<li>kas ir TOV un no k\u0101diem elementiem tas sast\u0101v;<\/li>\n<li>TOV k\u0101 da\u013ca no z\u012bmola strat\u0113\u0123ijas;<\/li>\n<li>pasaules un Latvijas piem\u0113ru anal\u012bze;<\/li>\n<li>TOV rad\u012b\u0161anas pa\u0146\u0113mieni;<\/li>\n<li>ievie\u0161ana ikdienas komunik\u0101cij\u0101.<\/li>\n<\/ul>\n<p>Lekcija ieteicama:<\/p>\n<ul>\n<li>m\u0101rketinga speci\u0101listiem un uz\u0146\u0113m\u0113jiem, kas v\u0113las rad\u012bt sp\u0113c\u012bgu z\u012bmola identit\u0101ti;<\/li>\n<li>rekl\u0101mas speci\u0101listiem, kam j\u0101izstr\u0101d\u0101 strat\u0113\u0123iski rado\u0161ie risin\u0101jumi.<\/li>\n<\/ul>\n<p><strong>Ieva Bite<\/strong> \u0161obr\u012bd ir br\u012bvais radik\u0101lis rekl\u0101mas jom\u0101 (jeb industrijas \u017eargon\u0101 run\u0101jot \u2013 <em>freelance copywriter<\/em>) ar gandr\u012bz 20 gadu pieredzi da\u017e\u0101d\u0101s R\u012bgas a\u0123ent\u016br\u0101s (<em>Guilty, New Black, Vuca Communications<\/em> u.c.) Str\u0101d\u0101jusi ar t\u0101diem z\u012bmoliem k\u0101 <em>Citadele, K\u0101rums, Tele2, Maxima<\/em> un guvusi pieredzi ar\u012b rado\u0161\u0101 direktora amat\u0101, realiz\u0113jot apjom\u012bgas kampa\u0146as no A l\u012bdz Z. S\u0101kot ar strat\u0113\u0123iju un saukli un beidzot ar telev\u012bzijas rekl\u0101mu scen\u0101rijiem un ierakstiem soci\u0101lajos t\u012bklos.<\/p>\n<p>2025. gad\u0101 ieguvusi zelta un sudraba <em>Adwards<\/em> rado\u0161\u0101s izcil\u012bbas balvas par <em>JYSK<\/em> telev\u012bzijas klipiem. Stud\u0113jusi Komunik\u0101cijas zin\u0101tnes Latvijas Universit\u0101t\u0113, kur ieguvusi gan bakalaura, gan ma\u0123istra gr\u0101du. Apguvusi rakstniec\u012bbu un dramatur\u0123iju Latvijas Rakstnieku savien\u012bbas Liter\u0101raj\u0101 akad\u0113mij\u0101.<\/p>\n<p>2015. gad\u0101 uzs\u0101kusi gaitas k\u0101 scen\u0101riste \u201cPusnakts \u0161ov\u0101 ar J\u0101ni Skuteli\u201d, kur nok\u013cuvusi p\u0113c tam, kad J\u0101nis Skutelis mekl\u0113jis \u201ckas ir tas smiekl\u012bgais \u010dalis, kas raksta tos smiekl\u012bgos tekstus\u201d. Bijusi scen\u0101riste ar\u012b raid\u012bjumam \u201cSkutelis IR studij\u0101\u201d, LTV Jaungada \u0161oviem, Kilograma kult\u016bras pasnieg\u0161anas ceremonijai un pat diviem seri\u0101liem.<\/p>\n<p>Paral\u0113li profesion\u0101lajiem darbiem \u0161obr\u012bd realiz\u0113 sapni k\u013c\u016bt par rakstnieci un str\u0101d\u0101 pie sava pirm\u0101 st\u0101stu kr\u0101juma. Zin\u0101mu iemeslu d\u0113\u013c, cilv\u0113ku pirm\u0101 reakcija, uzzinot \u0161o faktu, ir: \u201cVai tie b\u016bs smiekl\u012bgi st\u0101sti?\u201d<\/p>\n<p><strong>Dal\u012bbas maksa:\u00a0<\/strong>95 EUR (ar iek\u013cautu PVN).<br \/>\nPiesakoties vair\u0101k\u0101m Ievas darbn\u012bc\u0101m, sa\u0146emsi apjoma atlaidi.<br \/>\nJa esi\u00a0 \u017eurn\u0101la \u201cIR Nauda\u201d gada abonents, izmanto savu 20 % atlaides KUPONU, kas tev nos\u016bt\u012bts e-past\u0101.<br \/>\nPiesakies abon\u0113t \u0161eit:\u00a0<a href=\"https:\/\/ir.lv\/abonesana\">https:\/\/ir.lv\/abonesana<\/a>.<br \/>\nJa v\u0113lies pieteikt vair\u0101kus dal\u012bbniekus vai tev ir jaut\u0101jumi, l\u016bdzu, raksti:\u00a0<em>notikumi@ir.lv<\/em>\u00a0vai zvani: +371 29447030<\/p>\n<p><strong>IR darbn\u012bcas<\/strong>: apm\u0101c\u012bbas, darbn\u012bcas, semin\u0101ri un kursi. Visu l\u012bme\u0146u vad\u012bt\u0101ju apm\u0101c\u012bbas. Digit\u0101l\u0101s prasmes, digit\u0101lais m\u0101rketings, m\u0101ksl\u012bgais intelekts, m\u0101ksl\u012bg\u0101 intelekta r\u012bki. Person\u0101la vad\u012bba, finan\u0161u prat\u012bba, sabiedrisk\u0101s attiec\u012bbas, lieti\u0161\u0137\u0101 sarakste un citas t\u0113mas tiem, kam r\u016bp pa\u0161att\u012bst\u012bba.<br \/>\nAktu\u0101lo semin\u0101ru un darbn\u012bcu pied\u0101v\u0101jumu skatieties\u00a0<a href=\"http:\/\/irdarbnicas.lv\/\" target=\"_blank\" rel=\"noopener\">irdarbnicas.lv<\/a>\u00a0kalend\u0101r\u0101.<\/p>\n","zoom":""},"product_brand":[],"product_cat":[148,149,48,50],"product_tag":[],"class_list":{"0":"post-7484","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-ieva-bite","7":"product_cat-apr-26","8":"product_cat-darbnicas-2","9":"product_cat-notikumi-2","11":"first","12":"instock","13":"taxable","14":"shipping-taxable","15":"purchasable","16":"product-type-variable"},"_links":{"self":[{"href":"https:\/\/irdarbnicas.lv\/en\/wp-json\/wp\/v2\/product\/7484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/irdarbnicas.lv\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/irdarbnicas.lv\/en\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/irdarbnicas.lv\/en\/wp-json\/wp\/v2\/media\/7242"}],"wp:attachment":[{"href":"https:\/\/irdarbnicas.lv\/en\/wp-json\/wp\/v2\/media?parent=7484"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/irdarbnicas.lv\/en\/wp-json\/wp\/v2\/product_brand?post=7484"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/irdarbnicas.lv\/en\/wp-json\/wp\/v2\/product_cat?post=7484"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/irdarbnicas.lv\/en\/wp-json\/wp\/v2\/product_tag?post=7484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}