{"id":7993,"date":"2026-09-25T14:25:57","date_gmt":"2026-09-25T11:25:57","guid":{"rendered":"https:\/\/irdarbnicas.lv\/?post_type=product&p=7993"},"modified":"2026-09-25T16:08:33","modified_gmt":"2026-09-25T13:08:33","slug":"chatgpt-reklama-un-ai-materialu-veidosana","status":"publish","type":"product","link":"https:\/\/irdarbnicas.lv\/en\/notikums\/chatgpt-reklama-un-ai-materialu-veidosana\/","title":{"rendered":"ChatGPT rekl\u0101ma un AI materi\u0101lu veido\u0161ana"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

K\u0101 reklam\u0113ties ChatGPT<\/em> un k\u0101das ir jaun\u0101k\u0101s iesp\u0113jas rekl\u0101mas veido\u0161anai.<\/p>\n","protected":false},"featured_media":7994,"template":"","meta":{"_jet_sm_ready_style":"","_jet_sm_style":"","_jet_sm_controls_values":"","_jet_sm_fonts_collection":"","_jet_sm_fonts_links":"","ir__nometne":"false","mazajiem__jauniesiem":"","datums_":1795737600,"datums__end":1795737600,"date_fancy":"27\/11","laiks":"14:00","laiks_lidz":"17:00","vieta":"Tie\u0161saiste","price-info":"100","subtitle":"Semin\u0101rs ar L\u012bvu Bleideli un Art\u016bru Vanagu","apraksts":"

No 31. augusta Latvijas uz\u0146\u0113mumi pa\u0161i var veidot ChatGPT<\/em> rekl\u0101mas, un tas paver jaunas iesp\u0113jas digit\u0101l\u0101 m\u0101rketinga strat\u0113\u0123ij\u0101: z\u012bmoli var uzrun\u0101t auditoriju br\u012bd\u012b, kad t\u0101 akt\u012bvi mekl\u0113 risin\u0101jumus un pie\u0146em l\u0113mumus.<\/p>\n

Semin\u0101ra pirmaj\u0101 da\u013c\u0101 praktiski izskat\u012bsim, k\u0101 s\u0101kt reklam\u0113ties ChatGPT<\/em>, k\u0101 \u0161o kan\u0101lu iek\u013caut kop\u0113j\u0101 mediju mix<\/em> un k\u0101 veidot rekl\u0101mas, kas latvie\u0161u valod\u0101 izklaus\u0101s dabiski un p\u0101rliecino\u0161i.<\/p>\n

Otraj\u0101 da\u013c\u0101 apskat\u012bsim jaun\u0101kos AI<\/em> r\u012bkus un pa\u0146\u0113mienus, ar kuriem var rad\u012bt augstas kvalit\u0101tes rekl\u0101mas materi\u0101lus latvie\u0161u valod\u0101: vizu\u0101los banerus, anim\u0101cijas, video rekl\u0101mas, voiceoverus<\/em> un soci\u0101lo stila saturu. Par\u0101d\u012bsim, k\u0101 AI<\/em> materi\u0101los prec\u012bzi un ticami att\u0113lot re\u0101lus produktus, lai tie izskat\u012btos tie\u0161i t\u0101di, k\u0101di tie ir dz\u012bv\u0113. Uzsvars b\u016bs uz latviski veidota AI<\/em> satura dabiskumu, kvalit\u0101ti un piel\u0101go\u0161anu Latvijas auditorijai.<\/p>\n

Run\u0101sim par to, k\u0101:<\/p>\n

* izveidot un iestat\u012bt ChatGPT<\/em> rekl\u0101mas kontu,
\n* segment\u0113t auditorijas un apvienot t\u0101s ar sarunas konteksta m\u0113r\u0137\u0113\u0161anu, lai sasniegtu \u012bstos cilv\u0113kus \u012bstaj\u0101 br\u012bd\u012b,
\n* veidot ChatGPT<\/em> rekl\u0101mas form\u0101tiem piem\u0113rotus materi\u0101lus latvie\u0161u valod\u0101,
\n* integr\u0113t ChatGPT<\/em> rekl\u0101mu kop\u0113j\u0101 strat\u0113\u0123ij\u0101 l\u012bdz\u0101s Meta, Google, TikTok<\/em> un citiem kan\u0101liem,
\n* \u0123ener\u0113t vizu\u0101los risin\u0101jumus ar re\u0101liem produktiem, saglab\u0101jot to prec\u012bzu izskatu, iepakojumu un z\u012bmola elementus,
\n* latviski rad\u012bt kvalitat\u012bvus video, anim\u0101cijas un voiceoverus ar dabisku izrunu un inton\u0101ciju,
\n* veidot dabisku UGC un soci\u0101lo t\u012bklu saturu latvie\u0161u valod\u0101, kas soci\u0101lajos t\u012bklos sapl\u016bst ar organisko saturu,
\n* izmantot praktiskus tips & tricks<\/em>, kas b\u016btiski pa\u0101trina satura rad\u012b\u0161anu ar AI<\/em> r\u012bkiem.<\/p>\n

Visi piem\u0113ri un ieteikumi balst\u012bti uz r\u012bkiem un metod\u0113m, ko m\u016bsu komanda izmanto ikdien\u0101, veidojot saturu Latvijas z\u012bmoliem. Lekcij\u0101 iek\u013causim ar\u012b re\u0101lus case studies<\/em> no praks\u0113 p\u0101rbaud\u012bt\u0101m kampa\u0146\u0101m: kas darboj\u0101s vislab\u0101k, kas ne un k\u0101p\u0113c.<\/p>\n

Semin\u0101rs b\u016bs v\u0113rt\u012bgs m\u0101rketinga speci\u0101listiem, dizaineriem, uz\u0146\u0113m\u0113jiem un satura veidot\u0101jiem, kuri v\u0113las pirmie apg\u016bt jauno ChatGPT<\/em> rekl\u0101mas kan\u0101lu un ar AI<\/em> r\u012bkiem \u0101tri un kvalitat\u012bvi rad\u012bt rekl\u0101mas materi\u0101lus latvie\u0161u valod\u0101.<\/p>\n

Semin\u0101ru vad\u012bs:
\nL\u012bva Bleidele<\/strong>, pieredz\u0113jusi digit\u0101l\u0101 strat\u0113\u0123e ar vair\u0101k nek\u0101 10 gadu pieredzi. L\u012bva ir pal\u012bdz\u0113jusi viet\u0113jiem un glob\u0101liem z\u012bmoliem veidot veiksm\u012bgas digit\u0101l\u0101s kampa\u0146as. Pa\u0161laik vi\u0146a darbojas k\u0101 neatkar\u012bga e-komercijas strat\u0113\u0123e, kas sadarboj\u0101s ar da\u017e\u0101diem z\u012bmoliem un rekl\u0101mas a\u0123ent\u016br\u0101m Latvij\u0101, k\u0101 ar\u012b str\u0101d\u0101 pie inovat\u012bvu e-komercijas strat\u0113\u0123iju izstr\u0101des. T\u0101pat L\u012bva ir ar\u012b pasniedz\u0113ja Latvijas Universit\u0101t\u0113 un start-up<\/em> mentore.
\nArt\u016brs Vanags<\/strong> ir pieredz\u0113jis video re\u017eisors un operators ar vair\u0101k nek\u0101 8 gadu pieredzi rekl\u0101mas industrij\u0101. Nomin\u0113ts div\u0101m RIGA IFF (Riga International Film Festival<\/em>) balv\u0101m. Kop\u0161 2022. gada akt\u012bvi izmanto praktiskus AI<\/em> r\u012bkus video izstr\u0101d\u0113 \u2014 s\u0101kot no pl\u0101no\u0161anas un koncepta att\u012bst\u012bbas l\u012bdz pat video realiz\u0101cijai. Regul\u0101ri seko jaun\u0101kaj\u0101m nozares tendenc\u0113m un tehnolo\u0123iju\u00a0att\u012bst\u012bbai.<\/p>\n

 <\/p>\n

Dal\u012bbas maksa<\/strong> \u2013 1o0 EUR (ar ietvertu PVN).
\nJa esi \u017eurn\u0101la \u201cIR Nauda\u201d gada abonents, izmanto savu 20 % atlaides KUPONU, kas tev nos\u016bt\u012bts e-past\u0101.
\nJa v\u0113lies pieteikt vair\u0101kus dal\u012bbniekus vai tev ir jaut\u0101jumi, l\u016bdzu, raksti: notikumi@ir.lv<\/em> vai zvani: +371 29447030<\/p>\n

 <\/p>\n

IR darbn\u012bcas<\/strong>: apm\u0101c\u012bbas, darbn\u012bcas, semin\u0101ri un kursi. Visu l\u012bme\u0146u vad\u012bt\u0101ju apm\u0101c\u012bbas. Digit\u0101l\u0101s prasmes, digit\u0101lais m\u0101rketings, m\u0101ksl\u012bgais intelekts, m\u0101ksl\u012bg\u0101 intelekta r\u012bki. Person\u0101la vad\u012bba, finan\u0161u prat\u012bba, sabiedrisk\u0101s attiec\u012bbas, lieti\u0161\u0137\u0101 sarakste un citas t\u0113mas tiem, kam r\u016bp pa\u0161att\u012bst\u012bba.
\nAktu\u0101lo semin\u0101ru un darbn\u012bcu pied\u0101v\u0101jumu skaties irdarbnicas.lv<\/a> kalend\u0101r\u0101.<\/p>\n","zoom":""},"product_brand":[],"product_cat":[48,128,152,162,50],"product_tag":[],"class_list":["post-7993","product","type-product","status-publish","has-post-thumbnail","product_cat-darbnicas-2","product_cat-liva-bleidele","product_cat-arturs-vanags","product_cat-nov-26","product_cat-notikumi-2","first","instock","taxable","shipping-taxable","purchasable","product-type-variable"],"_links":{"self":[{"href":"https:\/\/irdarbnicas.lv\/en\/wp-json\/wp\/v2\/product\/7993","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/irdarbnicas.lv\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/irdarbnicas.lv\/en\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/irdarbnicas.lv\/en\/wp-json\/wp\/v2\/media\/7994"}],"wp:attachment":[{"href":"https:\/\/irdarbnicas.lv\/en\/wp-json\/wp\/v2\/media?parent=7993"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/irdarbnicas.lv\/en\/wp-json\/wp\/v2\/product_brand?post=7993"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/irdarbnicas.lv\/en\/wp-json\/wp\/v2\/product_cat?post=7993"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/irdarbnicas.lv\/en\/wp-json\/wp\/v2\/product_tag?post=7993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}