Kas main\u012bj\u0101s 2026. gad\u0101, kas m\u016bs sagaida 2027. gad\u0101 un ko ar to dar\u012bt praks\u0113.<\/p>\n","protected":false},"featured_media":8000,"template":"","meta":{"_jet_sm_ready_style":"","_jet_sm_style":"","_jet_sm_controls_values":"","_jet_sm_fonts_collection":"","_jet_sm_fonts_links":"","ir__nometne":"false","mazajiem__jauniesiem":"","datums_":1797292800,"datums__end":1797292800,"date_fancy":"15\/12","laiks":"14:00","laiks_lidz":"17:00","vieta":"Tie\u0161saiste","price-info":"100","subtitle":"Semin\u0101rs ar L\u012bvu Bleideli un Ritvaru Stankevi\u010du","apraksts":"
Platformas, tendences, materi\u0101li, komunik\u0101cija un rekl\u0101ma \u2014 viss vien\u0101 semin\u0101r\u0101.<\/p>\n
Digit\u0101lais m\u0101rketings main\u0101s strauj\u0101k nek\u0101 jebkad. M\u0101ksl\u012bgais intelekts maina to, k\u0101 cilv\u0113ki mekl\u0113 inform\u0101ciju un pie\u0146em pirkuma l\u0113mumus, ChatGPT<\/em> ir k\u013cuvis par jaunu rekl\u0101mas kan\u0101lu, soci\u0101lo t\u012bklu algoritmi p\u0101rdefin\u0113 satura redzam\u012bbu, bet AI<\/em> r\u012bki \u013cauj rad\u012bt rekl\u0101mas materi\u0101lus \u0101tr\u0101k un l\u0113t\u0101k nek\u0101 jebkad. Taj\u0101 pa\u0161\u0101 laik\u0101 rekl\u0101ma k\u013c\u016bst d\u0101rg\u0101ka, uzman\u012bbas konkurence aug, un vec\u0101s pieejas vairs nestr\u0101d\u0101.<\/p>\n \u0160is ir gada nosl\u0113guma semin\u0101rs, kur\u0101 apvienosim visu svar\u012bg\u0101ko vienuviet: kas main\u012bj\u0101s 2026. gad\u0101, kas m\u016bs sagaida 2027. gad\u0101 un ko ar to dar\u012bt praks\u0113. No platform\u0101m un lietot\u0101ju paradumiem l\u012bdz materi\u0101lu veido\u0161anai, komunik\u0101cijai un rekl\u0101mas kampa\u0146\u0101m, kas nes re\u0101lu rezult\u0101tu.<\/p>\n Ko apskat\u012bsim?<\/p>\n * Popul\u0101r\u0101k\u0101s platformas 2027. gad\u0101: TikTok, Instagram, YouTube, Google, ChatGPT<\/em> un citas platformas, kur \u0161obr\u012bd atrodas lietot\u0101ju uzman\u012bba, un kuras no t\u0101m ir v\u0113rts izmantot tie\u0161i tavam z\u012bmolam.<\/p>\n * Lietot\u0101ju paradumu izmai\u0146as: k\u0101 cilv\u0113ki \u0161odien mekl\u0113 inform\u0101ciju, p\u0101rvietojas starp platform\u0101m un pie\u0146em pirkuma l\u0113mumus, un k\u0101 AI<\/em> mekl\u0113\u0161ana maina klasisko Google<\/em> ce\u013cu.<\/p>\n * Customer Journey 2027<\/em>: k\u0101 main\u0101s pirc\u0113ja ce\u013c\u0161, un kuri kan\u0101li vislab\u0101k darbojas katr\u0101 posm\u0101 - no pirm\u0101s iepaz\u012b\u0161an\u0101s l\u012bdz pirkumam un lojalit\u0101tei.<\/p>\n * Aktu\u0101l\u0101s m\u0101rketinga tendences: AI<\/em> mekl\u0113\u0161ana un redzam\u012bba ChatGPT<\/em> atbild\u0113s, ChatGPT<\/em> rekl\u0101ma, UGC<\/em> un creator<\/em> saturs, video dominance, personaliz\u0101cija un citas tendences, kas noteiks 2027. gadu.<\/p>\n * Materi\u0101lu veido\u0161ana ar AI<\/em>: k\u0101 latvie\u0161u valod\u0101 rad\u012bt vizu\u0101los materi\u0101lus, video, anim\u0101cijas, voiceoverus<\/em> un UGC<\/em> stila saturu ar re\u0101liem produktiem, \u0101tr\u0101k un kvalitat\u012bv\u0101k.<\/p>\n * Komunik\u0101cija un z\u012bmola balss: k\u0101 veidot saturu, kas izce\u013cas p\u0101rpild\u012bt\u0101 vid\u0113, rezon\u0113 ar Latvijas auditoriju un ir atpaz\u012bstams k\u0101 tavs z\u012bmols.<\/p>\n * Z\u012bmola izaugsme un rekl\u0101mas strat\u0113\u0123ija: k\u0101 apvienot organisko saturu, rekl\u0101mu un satura veidot\u0101jus, izv\u0113l\u0113ties pareizos kan\u0101lus un auditorijas, uzlabot ROAS<\/em> un izvair\u012bties no k\u013c\u016bd\u0101m, kas iz\u0161\u0137ie\u017e bud\u017eetu.<\/p>\n * Re\u0101li case studies<\/em>: praks\u0113 p\u0101rbaud\u012btas kampa\u0146as, kas darboj\u0101s vislab\u0101k, kas ne un k\u0101p\u0113c.<\/p>\n Visi piem\u0113ri un ieteikumi balst\u012bti uz re\u0101lu darbu ar Latvijas un starptautiskiem z\u012bmoliem, r\u012bkiem un metod\u0113m, ko m\u016bsu komanda izmanto ikdien\u0101.<\/p>\n Semin\u0101rs m\u0101rketinga speci\u0101listiem, uz\u0146\u0113m\u0113jiem, dizaineriem un satura veidot\u0101jiem, kuri v\u0113las skaidri saprast, kas notiek digit\u0101laj\u0101 m\u0101rketing\u0101, un ien\u0101kt 2027. gad\u0101 ar konkr\u0113tu pl\u0101nu, no ies\u0101c\u0113jiem l\u012bdz pieredz\u0113ju\u0161iem speci\u0101listiem.<\/p>\n L\u012bva Bleidele<\/strong>, pieredz\u0113jusi digit\u0101l\u0101 strat\u0113\u0123e ar vair\u0101k nek\u0101 10 gadu pieredzi. L\u012bva ir pal\u012bdz\u0113jusi viet\u0113jiem un glob\u0101liem z\u012bmoliem veidot veiksm\u012bgas digit\u0101l\u0101s kampa\u0146as. Pa\u0161laik vi\u0146a darbojas k\u0101 neatkar\u012bga e-komercijas strat\u0113\u0123e, kas sadarboj\u0101s ar da\u017e\u0101diem z\u012bmoliem un rekl\u0101mas a\u0123ent\u016br\u0101m Latvij\u0101, k\u0101 ar\u012b str\u0101d\u0101 pie inovat\u012bvu e-komercijas strat\u0113\u0123iju izstr\u0101des. T\u0101pat L\u012bva ir ar\u012b pasniedz\u0113ja Latvijas Universit\u0101t\u0113 un start-up<\/em> mentore.<\/p>\n Ritvars Stankevi\u010ds<\/strong> ir pieredz\u0113jis rado\u0161ais direktors, producents un fotogr\u0101fs ar vair\u0101k nek\u0101 8 gadu pieredzi rekl\u0101mas industrij\u0101, str\u0101d\u0101jot da\u017e\u0101dos rado\u0161os amatos un discipl\u012bn\u0101s. Nomin\u0113ts div\u0101m RIGA IFF (Riga International Film Festival<\/em>) balv\u0101m. Akt\u012bvi seko l\u012bdzi satura un komunik\u0101cijas tendenc\u0113m, ikdien\u0101 t\u0101s praktiski ievie\u0161ot \u2014 no vienk\u0101r\u0161iem, mazbud\u017eeta risin\u0101jumiem l\u012bdz augst\u0101k\u0101s klases TV rekl\u0101mu\u00a0projektiem.<\/p>\n Dal\u012bbas maksa<\/strong> \u2013 100 EUR (ar ietvertu PVN). <\/p>\n IR darbn\u012bcas<\/strong>: apm\u0101c\u012bbas, darbn\u012bcas, semin\u0101ri un kursi. Visu l\u012bme\u0146u vad\u012bt\u0101ju apm\u0101c\u012bbas. Digit\u0101l\u0101s prasmes, digit\u0101lais m\u0101rketings, m\u0101ksl\u012bgais intelekts, m\u0101ksl\u012bg\u0101 intelekta r\u012bki. Person\u0101la vad\u012bba, finan\u0161u prat\u012bba, sabiedrisk\u0101s attiec\u012bbas, lieti\u0161\u0137\u0101 sarakste un citas t\u0113mas tiem, kam r\u016bp pa\u0161att\u012bst\u012bba.
\nJa esi \u017eurn\u0101la \u201cIR Nauda\u201d gada abonents, izmanto savu 20 % atlaides KUPONU, kas tev nos\u016bt\u012bts e-past\u0101.
\nJa v\u0113lies pieteikt vair\u0101kus dal\u012bbniekus vai tev ir jaut\u0101jumi, l\u016bdzu, raksti: notikumi@ir.lv<\/em> vai zvani: +371 29447030<\/p>\n
\nAktu\u0101lo semin\u0101ru un darbn\u012bcu pied\u0101v\u0101jumu skaties irdarbnicas.lv<\/a> kalend\u0101r\u0101.<\/p>\n","zoom":""},"product_brand":[],"product_cat":[48,128,153,163,50],"product_tag":[],"class_list":["post-7998","product","type-product","status-publish","has-post-thumbnail","product_cat-darbnicas-2","product_cat-liva-bleidele","product_cat-ritvars-stankevics","product_cat-dec-26","product_cat-notikumi-2","first","instock","taxable","shipping-taxable","purchasable","product-type-variable"],"_links":{"self":[{"href":"https:\/\/irdarbnicas.lv\/en\/wp-json\/wp\/v2\/product\/7998","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/irdarbnicas.lv\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/irdarbnicas.lv\/en\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/irdarbnicas.lv\/en\/wp-json\/wp\/v2\/media\/8000"}],"wp:attachment":[{"href":"https:\/\/irdarbnicas.lv\/en\/wp-json\/wp\/v2\/media?parent=7998"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/irdarbnicas.lv\/en\/wp-json\/wp\/v2\/product_brand?post=7998"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/irdarbnicas.lv\/en\/wp-json\/wp\/v2\/product_cat?post=7998"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/irdarbnicas.lv\/en\/wp-json\/wp\/v2\/product_tag?post=7998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}