{"id":859,"date":"2023-08-02T08:32:11","date_gmt":"2023-08-02T08:32:11","guid":{"rendered":"https:\/\/staging.veikals.ir.lv\/?post_type=product&#038;p=859"},"modified":"2023-08-08T09:46:39","modified_gmt":"2023-08-08T09:46:39","slug":"iedarbigi-teksti-nometne","status":"publish","type":"product","link":"https:\/\/irdarbnicas.lv\/en\/notikums\/iedarbigi-teksti-nometne\/","title":{"rendered":"Iedarb\u012bgi teksti Nometne"},"content":{"rendered":"<p>Neviens nev\u0113las las\u012bt rekl\u0101mu. 90% no t\u0101s tiek ignor\u0113ta. Atliku\u0161ie 10% ne tikai pal\u012bdz biznesam (vai kop\u012bgam labumam), bet ar\u012b r\u0101da, k\u0101 rakst\u012bt, lai paliktu las\u012bt\u0101ja pr\u0101t\u0101. \u0160aj\u0101 darbn\u012bc\u0101 run\u0101sim par iedarb\u012bga teksta pamatprincipiem:<\/p>\n<ul>\n<li>visu var un vajag pateikt \u012bs\u0101k;<\/li>\n<li>k\u0101 at\u0161\u0137iras rakst\u012b\u0161ana un komunik\u0101cija;<\/li>\n<li>k\u0101p\u0113c nepietiek zin\u0101t, ko v\u0113lamies pateikt;<\/li>\n<li>k\u0101 atpaz\u012bt tekstu, kas nestr\u0101d\u0101 un k\u0101 to var labot;<\/li>\n<li>kait\u012bg\u0101kie teksta ieradumi un k\u0101 ar tiem c\u012bn\u012bties;<\/li>\n<li>teksts un konteksts \u2014 k\u0101 p\u0101rsteigt ar \u0161\u0137ietami pa\u0161saprotamo;<\/li>\n<li>ko ies\u0101kt ar iek\u0161\u0113j\u0101m pretrun\u0101m un at\u0161\u0137ir\u012bgiem viedok\u013ciem proces\u0101.<\/li>\n<\/ul>\n<p>Darbn\u012bca b\u016bs noder\u012bga gan cilv\u0113kiem, kuru darba pien\u0101kumos ir v\u0113rt\u0113t un koment\u0113t citu uzrakst\u012bto, gan tiem, kas raksta pa\u0161i, bet v\u0113las to dar\u012bt ar liel\u0101ku p\u0101rliec\u012bbu. <strong>Vairis Strazds<\/strong> ir rekl\u0101mas a\u0123ent\u016bras <em>Magic<\/em> (agr\u0101k paz\u012bstama k\u0101 <em>Nord DDB Riga<\/em>) rado\u0161ais direktors un <em>Latvian Art Directors Club<\/em> prezidents, m\u0101ca rekl\u0101mas teksta pamatus (<em>copywriting<\/em>) LADC skol\u0101. Veidojis rekl\u0101mas kampa\u0146as Latvijas vado\u0161ajiem telekomunik\u0101ciju, mazumtirdzniec\u012bbas, t\u016brisma, saldumu, u.c. nozaru z\u012bmoliem, k\u0101 ar\u012b satiksmes dro\u0161\u012bbas un labdar\u012bbas kampa\u0146as. <strong>Dal\u012bbas maksa &#8211; 75 EUR (ar PVN). <\/strong><strong>\u017durn\u0101la &#8220;Ir Nauda&#8221; gada abonenti vienm\u0113r sa\u0146em 20% atlaidi &#8211; 60 EUR (ar PVN). <\/strong><strong>Ja v\u0113laties pieteikt vair\u0101kus dal\u012bbniekus, l\u016bdzu, sazinieties ar mums: <em>notikumi@ir.lv<\/em>, +371 29447030<\/strong> Lai k\u013c\u016btu par abonentu, n\u0101ciet te: <a href=\"https:\/\/ir.lv\/kategorija\/abonesana\/\" target=\"_blank\" rel=\"noopener\">https:\/\/ir.lv\/abonesana<\/a>, rakstiet uz <em>abonesana@ir.lv<\/em> vai zvaniet &#8211; +371 27734907.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Neviens nev\u0113las las\u012bt rekl\u0101mu. 90% no t\u0101s tiek ignor\u0113ta. Atliku\u0161ie 10% ne tikai pal\u012bdz biznesam (vai kop\u012bgam labumam), bet ar\u012b r\u0101da, k\u0101 rakst\u012bt, lai paliktu las\u012bt\u0101ja pr\u0101t\u0101.<\/p>\n","protected":false},"featured_media":767,"template":"","meta":{"_jet_sm_ready_style":"","_jet_sm_style":"","_jet_sm_controls_values":"","_jet_sm_fonts_collection":"","_jet_sm_fonts_links":"","ir__nometne":"","mazajiem__jauniesiem":"","datums_":0,"datums__end":0,"date_fancy":"22\/09","laiks":"07:43","laiks_lidz":"","vieta":"","price-info":"100.00","subtitle":"Darbn\u012bca ar Vairi Strazdu","apraksts":"","zoom":""},"product_brand":[],"product_cat":[15],"product_tag":[],"class_list":{"0":"post-859","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-uncategorized","8":"first","9":"instock","10":"taxable","11":"shipping-taxable","12":"purchasable","13":"product-type-variable"},"_links":{"self":[{"href":"https:\/\/irdarbnicas.lv\/en\/wp-json\/wp\/v2\/product\/859","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/irdarbnicas.lv\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/irdarbnicas.lv\/en\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/irdarbnicas.lv\/en\/wp-json\/wp\/v2\/media\/767"}],"wp:attachment":[{"href":"https:\/\/irdarbnicas.lv\/en\/wp-json\/wp\/v2\/media?parent=859"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/irdarbnicas.lv\/en\/wp-json\/wp\/v2\/product_brand?post=859"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/irdarbnicas.lv\/en\/wp-json\/wp\/v2\/product_cat?post=859"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/irdarbnicas.lv\/en\/wp-json\/wp\/v2\/product_tag?post=859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}